Web design is an art. It is the art of getting your customers to trust your site with the ‘autnetic’ tag as well as an art to get your customers feel secure about the look-and-feel of your website.
People never want to ask for complicated navigation or design for their site. Almost every client of a web design company focuses on “simple” designs that ought to be powerful, unique, calm and all those adjectives that look good on paper. If your web designer is one who’s looking to make some quick bucks, he’s going to nod his head to what you say and simply pull off a template he’s used a numerous times, changing formats here and there and give you your normal looking website that has no special element to attract people.
Congrats, your normal site is up and running now.
If you’re anything different from the customer of a lazy web designer, you get to the basics. What do you have to do to get the right look and functionality for your website? If I’m buying from my business, how should my business look and how would I like to use it ?
It’s more easy to get to the right point by asking some important questions before you get ready to offload the design activity to your web designer in Australia. It helps you a lot by focusing on all the right things including SEO, site marketing and generating quality content for updating the site just enough that the “web-crawlers” could find your site easily to display in the top results.
Components of effective web design
Reading through the below will help you analyze what your website must have and also what it must not. The usability of the site along with the functionality matters the most and the conversion rate will soar high as you reward your customers’ beliefs about your product/service on the site. A web designer is bound to follow the golden points:
- Make the site’s design focus on the purpose. Never lose sight of your goal, which is to impress the customer and make the site functionally capable to accommodate the needs expected out of it.
- Information is everywhere. Be clear in communicating about yourself and your product to the world and don’t sound like your life depended upon it. Organize information carefully and give aesthetics that they deserve. Cut long sentences and say only what’s necessary.
- Online fonts can be queer and bold but choosing the wrong font can be a disaster. Neutral and innovative styles of typeface for your web content will get your site to be instantly likeable, as a recent study has found out.
- A well-imagined color palette will be your site’s best friend and goes a long way to enrich the user experience. Create the balance you need by picking out complementary colors and vibrant colors to express emotions.
- Pictures to go with your content create a feeling of oneness in your site that develops an unconscious mental model in the minds of your customer. Think Amazon for a second and what do you imagine? The logo with a navigation symbol and the site’s offerings. This is one example, which insists the picture-text coordination.