Best free SEO tools
Many websites offer some limited tools that are free to use. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.
Here we’ll look at the free options:
Google adwards keyword planner
Google’s free keyword tool, part of Adwords, couldn’t be easier to use. Plug your website URL into the box, start reviewing the suggested keywords and off you go. However, while useful for keyword research purposes it’s important to realize the numbers provided are approximations rather than exact figures, and intended to provide a guide to popularity rather than exact real-time search volume.
Google optimize
Google tool on that list (not a surprise isn’t it). SEO isn’t all about rankings and without the right balance of content that engages with your visitors and drives conversions, you’re earnest optimization could be wasted.
Google’s free service helps take the guesswork out of the game, allowing you to test your site’s content: from simple A/B testing of two different pages to comparing a whole combination of elements on any given page. Personalization features are also available to spice things up a bit. Note that in order to run some of the more complicated multivariate testing, you will need adequate traffic and time to make the results actionable, just as you do with Analytics.
Ahrefs Backlink Checker
Allows website owners and publishers to see what link opportunities they might be missing out on. Enter Ahrefs, arguably one of the most powerful players out there.
They maintain one of the largest live backlink indexes currently available with over 17 trillion known links, covering 170 million root domains. While Ahrefs isn’t free, the backlink checker feature is, which provides a useful snapshot that includes your domain rating, the top 100 backlinks, top 5 anchors and top 5 pages, the strict minimum to provide with a feel of what Ahrefs has to offer
SEOQuake
One of the most popular toolbar extension. It allows you to view multiple search engine parameters on the fly and save and compare them with the results obtained for other projects. Although the icons and numbers that SEOquake yields might be unintelligible to the uninformed user, skilled optimizers will appreciate the wealth of detail this add-on provides.
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