How to make your business site effective
A website is meant to attract consumers to your business. But what do those consumers do once they land on your website? Your website itself can actually generate leads and sales for you with just a few simple tweaks.
A professional-looking website makes a great first impression, encourages users to stay on your website longer and presents your business as an industry leader. In fact, according to a poll people said they would stop engaging with a website if the content/layout was unattractive.
For the all the above reasons we provide you with 10 tips for a succesful business website .
- Make your site mobile responsive : “If you plan on running a successful eCommerce website, or any website, you absolutely must cater to mobile users.
- Make it easy to find: You need to have a domain name that describes your business or is your company name. You can even have multiple domains that point to the website.
- Place your contact information above the fold : If your business depends on people being able to contact you or call your sales team, put that information where they can find it easily.
- Make it easy to navigate : limit your top-level navigation menu to five clearly labeled tabs with related pages organized under them. You should also have a clear way to get back to the home page no matter where your readers land. Very often, a search can take your reader to a page other than the home page.
- Keep your pages uncluttered: If a site has too much information, it overloads the mind, making it unable to retain the new information. Be sure you use a balance of text and graphics that present a clean page.
- Provide accurate information : It should go without saying that inaccurate information will turn off consumers, whether it’s a wrong number, outdated product information or simple grammatical errors.
- Say no to a buggy website : The need for speed is real and in this case a buggy website it will reflect negativity to your visitors .Make sure your website runs smoothly by keeping the software updated, optimizing videos and images for quicker downloads, and using a website host that can handle your bandwidth demands.
- Have a call to action: Each page on your website should entice the reader to do something – call, sign up for a service, buy a product, download a white paper. Be sure to have a clear invitation to do just that: a button, a link or clear verbiage. Keep it above the fold if possible so that readers do not have to scroll before finding the call to action.
- Keep your design simple: Limit the use of fonts, colors and animated gifs, which can distract and pull the eyes away from the focus of the webpage. Short paragraphs and bullet points also make the information more scannable and likely to be read.
- Get personal: If companies want to remain competitive in the modern landscape, they need their web and mobile websites to engage the user and work as expected,”
Preferably when it comes to a proffesional website for better results you must address to professionals .
